Vintage lingerie company What Katie Did was the first company to put the bullet bra back into production in 1999. In 1990, Madonna revivified interest in the bullet bra when she wore one in a costume designed by Jean Paul Gaultier. They were associated with " sweater girl" pin-ups. Invented in the 1940s, they were fashionable in the 1940s, 1950s, and early 1960s, before softer, more natural-looking bras became fashionable again. The bullet bra usually features concentric circles or spirals of decorative stitching centred on the nipples, exaggerating the breasts. Bullet: A full-support bra with cups in the shape of a paraboloid with its axis perpendicular to the breast.This style is often used by preadolescent girls as a training bra to conceal the developing nipples and breasts. The breasts are covered but the bra offers little, if any, real support and is suitable for small busts. Bralette: A lightweight, simple design, usually an unlined, soft-cup pullover style bra.A band of cloth can sometimes be used to bind the breasts in place. Suitable for small busts, they sometimes have built-in cups, but provide little support or shaping. Bandeau: A simple band of material, usually stretchy, that is worn across the breasts.Balcony: Similar to a balconette or demi-cup bra, but the sides are higher and the front is lower exposing more cleavage.A balconette typically provides less coverage than a full cup but more coverage than a demi-cup, making it suitable for a variety of necklines. First designed in the United States in about 1938, and came into mainstream fashion in the 1950s. The name means "little balcony" which refers to the horizontal cut it is also claimed, less plausibly, that the name comes from the notion that the bra is not visible from above, as when looking down from a balcony. Lifts the breasts to enhance their appearance, shape, and cleavage. One source equates them to a balcony bra.
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